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/pl/field-force
/en/field-force
SalesUP — Field Force
SalesUP — Field Force
Field Force and sales promoters.
Field Force and sales promoters.
We build and manage teams of sales promoters and field sales representatives. Recruitment, training, regional coordination, administration and reporting support your brand’s objectives in retail stores.
We build and manage teams of sales promoters and field sales representatives. Recruitment, training, regional coordination, administration and reporting support your brand’s objectives in retail stores.
Projects in numbers
Projects in numbers
The scale of our Field Force operations.
The scale of our Field Force operations.
People employed across all projects
People employed across all projects
Field sales representatives
Field sales representatives
Brands in our Field Force projects
Brands in our Field Force projects
Project history
Project history
The growth of our Field Force teams.
The growth of our Field Force teams.
Today
300+ people employed — all projects
Five brands. One field operations partner.
Motorola, Lenovo, TCL, Nikon and Baseus are part of our current Field Force projects. The milestones below show how individual structures developed over time.
Today
300+ people employed — all projects
Five brands. One field operations partner.
Motorola, Lenovo, TCL, Nikon and Baseus are part of our current Field Force projects. The milestones below show how individual structures developed over time.
December 2025
Launch of the Baseus Field Force project
Baseus joins our Field Force projects. We begin working together to support sales across retail points of sale.
December 2025
Launch of the Baseus Field Force project
Baseus joins our Field Force projects. We begin working together to support sales across retail points of sale.
October 2025
Nikon launches and TCL expands
We launch the Nikon promoter project and expand the scale of the TCL Field Force project.
October 2025
Nikon launches and TCL expands
We launch the Nikon promoter project and expand the scale of the TCL Field Force project.
March 2025
Building TCL’s promoter project from the ground up
We build TCL’s promoter project from the ground up — creating the team and organising in-store sales support.
March 2025
Building TCL’s promoter project from the ground up
We build TCL’s promoter project from the ground up — creating the team and organising in-store sales support.
January 2024
200+ people
Motorola and Lenovo at a larger scale
We expand the Motorola and Lenovo teams, growing the promoter structures alongside support from field sales representatives and Retail Managers.
January 2024
200+ people
Motorola and Lenovo at a larger scale
We expand the Motorola and Lenovo teams, growing the promoter structures alongside support from field sales representatives and Retail Managers.
2021–2022
100+ people
Lenovo joins the operation
We launch the Lenovo project while continuing to develop the Motorola team. Promoters work alongside field sales representatives and regional coordination.
2021–2022
100+ people
Lenovo joins the operation
We launch the Lenovo project while continuing to develop the Motorola team. Promoters work alongside field sales representatives and regional coordination.
2020
80+ people
Motorola’s structure expands
We expand the Motorola promoter team and regional coordination. The structure also includes field sales representatives and Retail Managers.
2020
80+ people
Motorola’s structure expands
We expand the Motorola promoter team and regional coordination. The structure also includes field sales representatives and Retail Managers.
2019
50+ people
Motorola — the project structure in 2019
We build the Motorola promoter team with support from Team Leaders, creating a structure for work across retail points of sale.
2019
50+ people
Motorola — the project structure in 2019
We build the Motorola promoter team with support from Team Leaders, creating a structure for work across retail points of sale.
Team development
Team development
From a project launch to a larger team.
From a project launch to a larger team.
How promoter teams grew across our Motorola, Lenovo and TCL projects. The figures show growth in team size across the dates shown.
How promoter teams grew across our Motorola, Lenovo and TCL projects. The figures show growth in team size across the dates shown.
Motorola — promoter team growth
2019 → January 2024
The promoter team doubles in size.
Motorola — promoter team growth
2019 → January 2024
The promoter team doubles in size.
Lenovo — promoter team growth
2021/2022 → January 2024
The promoter team quadruples in size.
Lenovo — promoter team growth
2021/2022 → January 2024
The promoter team quadruples in size.
TCL — promoter team growth
March → October 2025
The promoter team triples in size.
TCL — promoter team growth
March → October 2025
The promoter team triples in size.
How we work
How we work
Sales objectives translated into daily operations.
Sales objectives translated into daily operations.
Field Force outsourcing combines people, management and data. From recruitment to ongoing team support, each stage has an agreed owner and a way to assess progress.
Field Force outsourcing combines people, management and data. From recruitment to ongoing team support, each stage has an agreed owner and a way to assess progress.
Objectives, structure and KPIs
Together with the client, we agree sales objectives, the project scope, retail locations and team roles. We define the indicators, reporting approach and review process.
Objectives, structure and KPIs
Together with the client, we agree sales objectives, the project scope, retail locations and team roles. We define the indicators, reporting approach and review process.
Recruitment and onboarding
We recruit sales promoters and field representatives for the project. Onboarding, product training and preparation for customer conversations support the start of store activity.
Recruitment and onboarding
We recruit sales promoters and field representatives for the project. Onboarding, product training and preparation for customer conversations support the start of store activity.
Regional coordination
Regional sales managers connect the client’s and SalesUP’s plans with promoters’ daily work. We coordinate schedules, communication, team support and administration.
Regional coordination
Regional sales managers connect the client’s and SalesUP’s plans with promoters’ daily work. We coordinate schedules, communication, team support and administration.
Reporting and development
We monitor the agreed KPIs and delivery quality. Reports, feedback from stores and client reviews help us adapt training, operations and the scale of the team.
Reporting and development
We monitor the agreed KPIs and delivery quality. Reports, feedback from stores and client reviews help us adapt training, operations and the scale of the team.
Reporting that supports decisions.
Our eRaport system supports collecting and organising information from the field. We agree the reporting scope with the client so that sales results, store activity and project feedback can inform the next steps.
Reporting that supports decisions.
Our eRaport system supports collecting and organising information from the field. We agree the reporting scope with the client so that sales results, store activity and project feedback can inform the next steps.
Questions and answers
Questions and answers
Planning a Field Force project?
Planning a Field Force project?
Selected projects
Selected projects
Our teams in retail stores.
Our teams in retail stores.
See examples of promoter projects for Motorola, Lenovo and TCL in our portfolio.
See examples of promoter projects for Motorola, Lenovo and TCL in our portfolio.
Promoters
Motorola promoter beside a smartphone display in an electronics store.
Field Force
Motorola
Promoters
Motorola promoter beside a smartphone display in an electronics store.
Field Force
Motorola
Promoters
Lenovo promoter in a black polo shirt beside a store display.
Field Force
Lenovo
Promoters
Lenovo promoter in a black polo shirt beside a store display.
Field Force
Lenovo
Promoters
TCL promoter pointing to a television on a retail display.
Field Force
TCL
Promoters
TCL promoter pointing to a television on a retail display.
Field Force
TCL